Blok

London’s award-winning fitness studio, in your pocket.

Blok fitness app on two phones: class schedule and class booking screens
BLOK is one of London’s leading boutique gyms, combining fitness with art, design and fashion.
Description

Blok members had to book studio and digital classes separately, which made finding a class harder than it should be. I designed an end-to-end mobile app experience that brings everything into one place, so members can search, find and book any class in a few taps.

The goal was higher class attendance and happier members.

What I did

  • Strategic discovery
  • Mobile app redesign and optimisation
  • Component-based UI kit
Credits
Year
2022
Client
Blok
Role

Direction

Strategy

UX/UI Design

Blok fitness app on two phones: member profile and upcoming classes
Blok fitness app on two phones: class list and class details screens
Blok fitness app on two phones: class filters and search screens
Blok fitness app on two phones: profile and bookings screens
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Hello@bryonyoakley.com
About
I’m Bryony, a product designer working with fashion, beauty and lifestyle brands, from fast-growing independents to names like Pangaia and MUD\WTR.

I design e-commerce experiences that look the part and work hard: clear journeys from first click to checkout, product pages that tell the story, and design systems that scale as the brand grows.

I work closely with founders and in-house teams, from strategy and UX through to art direction and handover to development.
Bryony Oakley
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