Odd Muse

Luxury womenswear brand, introducing a slower pace to the fashion industry

Odd Muse is a luxury womenswear brand redefining timeless dressing with elevated, enduring pieces for the modern muse.
Description

I partnered with the team to refine the digital experience, creating a website that embodies the brand’s modern femininity and confident aesthetic. The redesign focused on seamless navigation, elegant product storytelling, and an enhanced shopping journey that highlights craftsmanship and fit.

I also developed new hero copy and UX-driven content for key sections, including bridal appointments and new arrivals, ensuring every touchpoint communicates Odd Muse’s distinct tone of sophistication and empowerment.

Visit live site: www.oddmuse.co.uk

Credits
Year
2025
Client
Odd Muse
Role

Art Direction

Product Design

Strategy

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Hello@bryonyoakley.com
About
I'm Bryony, a skilled designer working with clients of all sizes and shapes to create beautiful customer experiences. To turn challenging problems into clear, elegant solutions, I collaborate with aspirational brands all over the world.

I aim to ensure that every aspect of my work—from concept to execution—is strategic and purposeful. Working directly with clients enables me to fully comprehend their projects, company, and market. An open line of communication and a common goal are the cornerstones of our working partnerships, which are essential for creating a solid base and scalable designs.
Bryony Oakley
© 2022