Odd Muse

Luxury womenswear, designed to be kept.

Model in a black off-the-shoulder Odd Muse dress leaning against a white vintage car
Odd Muse is a luxury womenswear brand making elevated, enduring pieces for the modern muse.
Description

I redesigned the Odd Muse website to match the brand’s confident, modern femininity. The work focused on easier navigation, richer product storytelling and a shopping journey that shows off craftsmanship and fit.

I also wrote new hero copy and UX content for key areas, including bridal appointments and new arrivals, so every touchpoint sounds like Odd Muse.

Visit the live site: oddmuse.co.uk

Credits
Year
2025
Client
Odd Muse
Role

Art Direction

Product Design

UX Strategy

UX Writing

Odd Muse website on mobile: homepage, campaign and new arrivals screens
Odd Muse website on mobile: product page, size options and collection screens
Odd Muse homepage on desktop with the 'Don't Wait Up' campaign hero
Odd Muse collection page on desktop showing a grid of dresses
Odd Muse product page on desktop with dress images and size options
Odd Muse desktop site with the shopping bag drawer open
No items found.
Hello@bryonyoakley.com
About
I’m Bryony, a product designer working with fashion, beauty and lifestyle brands, from fast-growing independents to names like Pangaia and MUD\WTR.

I design e-commerce experiences that look the part and work hard: clear journeys from first click to checkout, product pages that tell the story, and design systems that scale as the brand grows.

I work closely with founders and in-house teams, from strategy and UX through to art direction and handover to development.
Bryony Oakley
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