LENY

Timeless elegance with an effortless edge.

Model in a black LENY dress reclining against a red chair
LENY makes enduring clothing for women who move between city and calm, boardroom and pilates studio.
Description

I designed LENY’s online store end to end, from UX strategy to final visuals. The aim was a minimal, intuitive journey that lets the collection speak for itself. Clean layouts, considered interactions and a simple path to checkout keep the experience as effortless as the clothes.

Visit the live site: lenyclo.com

Credits
Year
2025
Client
LENY
Role

Art Direction

UX Strategy

UX/UI Design

LENY website on mobile: homepage, menu and collection screens
LENY website on mobile: collection, product page and size selection
LENY homepage on desktop with the campaign hero
LENY collection page on desktop showing four looks
LENY collection landing page on desktop
LENY desktop site with the shopping bag drawer open
LENY product page on desktop with a backless dress
No items found.
Hello@bryonyoakley.com
About
I’m Bryony, a product designer working with fashion, beauty and lifestyle brands, from fast-growing independents to names like Pangaia and MUD\WTR.

I design e-commerce experiences that look the part and work hard: clear journeys from first click to checkout, product pages that tell the story, and design systems that scale as the brand grows.

I work closely with founders and in-house teams, from strategy and UX through to art direction and handover to development.
Bryony Oakley
© 2026