Laura Vann

Laura Vann is a conscious jewellery brand creating timeless, sustainable pieces.

Jewellery for the discerning woman, Laura Vann blends modern deco design with over 30 years of family-led craftsmanship.
Description

Laura Vann is a conscious jewellery brand known for its timeless, sustainable designs. I partnered with the team to elevate the digital experience, ensuring the website reflected the brand’s refined aesthetic and commitment to craftsmanship. The redesign focused on creating a clean, luxurious interface that balances storytelling with conversion, allowing the jewellery to shine through elegant imagery, thoughtful typography, and intuitive navigation.

The project involved rethinking the customer journey from homepage to checkout, highlighting the brand’s sustainability ethos while simplifying the browsing and purchase experience. The result is a modern, sophisticated platform that communicates Laura Vann’s signature balance of heritage and contemporary design.

Visit live site: www.lauravann.co.uk

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Credits
Year
2025
Client
Laura Vann
Role

Art Direction

Product Design

Strategy

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Hello@bryonyoakley.com
About
I'm Bryony, a skilled designer working with clients of all sizes and shapes to create beautiful customer experiences. To turn challenging problems into clear, elegant solutions, I collaborate with aspirational brands all over the world.

I aim to ensure that every aspect of my work—from concept to execution—is strategic and purposeful. Working directly with clients enables me to fully comprehend their projects, company, and market. An open line of communication and a common goal are the cornerstones of our working partnerships, which are essential for creating a solid base and scalable designs.
Bryony Oakley
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