Laura Vann

Modern deco jewellery, made to last.

Model in a brown leather jacket wearing a Laura Vann pendant necklace
Laura Vann is a conscious jewellery brand blending modern deco design with more than 30 years of family craftsmanship.
Description

I redesigned the Laura Vann site to feel as considered as the jewellery. The new interface balances storytelling with conversion, letting the pieces lead through elegant imagery, careful typography and simple navigation.

I rethought the whole customer journey from homepage to checkout. Sustainability is now part of the story, and browsing and buying take fewer steps.

Visit the live site: lauravann.co.uk

Credits
Year
2025
Client
Laura Vann
Role

Art Direction

Product Design

UX Strategy

Laura Vann website on mobile: menu, homepage and collection screens
Laura Vann website on mobile: collection, earring product page and options
Laura Vann homepage on desktop with the navigation menu open
Laura Vann collection page on desktop with model and necklace images
Laura Vann necklace product page on desktop
Laura Vann earring product page on desktop with the shopping bag open
Laura Vann journal page on desktop with editorial stories
No items found.
Hello@bryonyoakley.com
About
I’m Bryony, a product designer working with fashion, beauty and lifestyle brands, from fast-growing independents to names like Pangaia and MUD\WTR.

I design e-commerce experiences that look the part and work hard: clear journeys from first click to checkout, product pages that tell the story, and design systems that scale as the brand grows.

I work closely with founders and in-house teams, from strategy and UX through to art direction and handover to development.
Bryony Oakley
© 2026