Fika

Branding a beautiful Scandinavian-style café.

Fika is a peaceful meeting place in a frantic city – a space to slow down and appreciate the good things in life.
Description

With the combination of independent publications and coffee at Fika, you can be sure to discover a terrific read every time. There are more than 50 different publications available. The brand name is typically translated from Swedish as "a coffee and cake break," but it means much more than that. The Swedish culture is heavily influenced by the idea, attitude, and state of mind known as Fika.

The graphic identity is clean but dynamic. I choose to use geometric and flat shapes to symbolise the Scandinavian way of life to convey this energy and harmonise with the brand graphics.

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Credits
Year
2016
Client
Fika
Role

Digital Design

Branding

Visual Identity

Print Collateral

Packaging

Photography

Art Direction

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Hello@bryonyoakley.com
About
I'm Bryony, a skilled designer working with clients of all sizes and shapes to create beautiful customer experiences. To turn challenging problems into clear, elegant solutions, I collaborate with aspirational brands all over the world.

I aim to ensure that every aspect of my work—from concept to execution—is strategic and purposeful. Working directly with clients enables me to fully comprehend their projects, company, and market. An open line of communication and a common goal are the cornerstones of our working partnerships, which are essential for creating a solid base and scalable designs.
Bryony Oakley
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