With the combination of independent publications and coffee at Fika, you can be sure to discover a terrific read every time. There are more than 50 different publications available. The brand name is typically translated from Swedish as "a coffee and cake break," but it means much more than that. The Swedish culture is heavily influenced by the idea, attitude, and state of mind known as Fika.
The graphic identity is clean but dynamic. I choose to use geometric and flat shapes to symbolise the Scandinavian way of life to convey this energy and harmonise with the brand graphics.