Protein World is one of the fastest-growing lifestyle nutrition brands in the world. Designing end-to-end campaigns for everything from social media and digital marketing to editorial and digital experiences was part of my job. Working in both the physical and digital worlds, I created a playful, celebratory framework that gave the brand new depth. As a result of the project's success, new goals for the art direction and campaigns were established, putting my vision to exciting and motivating use.
A vibrant colour scheme and appetising typography were always part of the concept for the product launch of new flavours.
In addition to the blog, I was also given the task of creating a "recipe hub." The recipe page offers a range of low-calorie, straightforward recipes from which the buyer can choose a dish. The layout, filter options, and colour-coded symbols of the new design were meant to enhance the user experience.